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ADVERTISING ICON MUSEUM
BREAKS GROUND IN KANSAS CITY
Permanent home of ‘Madison Avenue Advertising Walk of Fame' is underway
KANSAS CITY, Mo. -
The Advertising Icon Museum has entered an exciting stage with its long-awaited groundbreaking celebration. Construction soon will begin on this one-of-a-kind 12,000-square-foot museum, home to more than 2,000 legendary advertising icons. Rovert Bernstein, the Adertising Icon Museum's founder, Howard Boasberg, executive director, and Moshe Safdie, world-renowned architect, ceremoniously broke ground at the site immediately west of Kansas City's Country Club Plaza.
Due to open in late 2007, the Advertising Icon Museum will showcase the world's largest-known collection of three-dimensional advertising icons. It will feature public access to the permanent collection, permanent and temporary exhibitions, a two-story sculptural centerpiece, a wide range of educational programs for students from elementary school children to marketing scholars, and a gift shop. It also is the permanent home of the Madison Avenue Advertising Walk of Fame, the annual class of America's favorite icons as chosen by millions of online voters.
"This is a major milestone in the realization of a long-term vision," said Bernstein. "It'll definitely be world-class and everyone's extremely excited for the Advertising Icon Museum to become a reality." Visitors currently can go to www.advertisingiconmuseum.com to view all of their favorite icons, learn the brands they represent and discover the history behind their creation.
The two-story Advertising Icon Museum will be part of The West Edge, a $100 million mixed-u development. In addition to the Museum, The West Edge will feature a multi-tiered office building, a 128-room boutique hotel, a signature restaurant, a 261-seat auditorium, specialty service/retail shopping, a thousand-space underground parking garage, a rooftop swimming pool and 40,000 square feet of rooftop gardens.
The mission of the Advertising Icon Museum is to educate and enhance the public's appreciation and understanding of advertising and product branding through the use of advertising icons and fictional characters, and to explore how they reflect social and cultural values. Visit www.advertisingiconmuseum.com for more information.
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Additional Resources
View the West Edge Advertising Icon Museum Official Website.
Article on how The West Edge Advertising Icon Museum is soon to begin construction.
Article from New Museum News about how the Advertising Icon Museum is to be the home of Advertising Week's 'Madison Avenue Walk of Fame'".
Article from newswire on when the West Edge Advertising Icon Museum broke ground in 2005.
Media Post Publication reports on how Advertising Icons are to get their own museum.
A article at Destination Kansas City reviews the location for the Advertising Icon Museum.
A article in All Business reviews the finances for the development of West Edge.
Sky Scraper City reports on Moshe Safdi's design for the Advertising Icon Museum.
Read about Bon Bernstein, the entrepreneur behind the Advertising Icon Museum from the Advertising Icon Museum website.
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